I-GEAR Gears Up in Luxembourg

For those of you who are interested, Luxembourg has one of the worst traffic problems in Europe, being rated at number 10 in the congestion league table according to a survey by TomTom a few years ago. Right now we are working on new ways to subtly alter the mobility behaviour of people through the use of location-aware persuasive games. The argument basically goes that states cannot pick up the bill for roadside information systems so we need to find ways to use what is already out there (e.g. your mobile phone) to persuade you to alter your behaviour in small ways each week. In return we’ll give you some benefits for doing so.

Right now we are building the driver simulator, which will eventually support many drivers and shortly will be conducting some studies on mobility behaviour and motivations within Luxembourg.

We aren’t trying to get you completely out of your car, we are just trying to get you to think a little different! I will put more of our publications on here soon, including the one that recently won an award.

If you are in Luxembourg and interested in taking part just contact me. This is a real project, serving a real problem so any help from real people is welcome!

I-GEAR (Incentives and Gaming Environments for Automobile Routing) is funded by FNR and hosted at the Interdisciplinary Centre for Security, Reliability and Trust. 

About Rod McCall

Rod McCall is a researcher in the field of human-computer interaction in areas such as augmented reality, mobile gaming in-car systems and virtual environments. He has a passing interest in economics after not being entirely convinced by the rubbish presented as fact during lectures on that particular subject while at uni.
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