VW SmileDrive

Google and VW have teamed up to gamify driving, by giving points for driving more than 100 miles or when passing another VW driver – you can see where the latter is going in terms of branding and gamification :-) While this is only a short video it does show up some interesting concepts which are clearly designed to encourage you to think VW, my only issue is that it looks like having a similar long term interest to me as perhaps FourSquare currently holds for many. At first it is fun and interesting but after a while you think, so what?

About Rod McCall

Rod McCall is a researcher in the field of human-computer interaction in areas such as augmented reality, mobile gaming in-car systems and virtual environments. He works for the University of Luxembourg and has previously worked for Fraunhofer and Runtime Revolution. He is an advocate of new technologies only when they have some practical benefit for individuals or society.

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